Any organization that has been around for a number of years has undoubtedly gone through change. New products and services. New logos. New staff. New locations. We grow and evolve to satisfy customer needs.
But how often is the mission statement (which contains the platform for an organization’s purpose and philosophy) examined? Has it evolved with the organization? After all, a mission statement should guide internal decision-making by answering the basic question of what good for whom, or said another way, why do we do what we do. Employees should be able to look to the mission statement each day and gather a clear sense of direction and understanding of their job.